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Tiffany Cruikshank on Creating & Growing a Successful Yoga Business

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This week on the podcast, I am joined by Tiffany Cruikshank. Tiffany is a world-renowned yogi and the founder of Yoga Medicine. Yoga Medicine is a teaching platform to educate yoga teachers in a blend of both eastern and western models of medicine to ultimately help clients/students treat and manage things like chronic pain and depression through yoga and meditation practices. Tiffany has a pre-med bachelor’s degree in medicinal plant biology and nutrition, a master’s degree in acupuncture and oriental medicine, and a specialty in sports medicine and orthopedics.

On this episode of the podcast, Tiffany and I talk about how she has worked to combine the eastern and western models of medicine to help serve her clients, how she has expanded her business from just in-person work to online courses and programs, as well as training programs around the world. We also talk about the Seva Foundation that she has founded, and all of the business lessons she's learned throughout her career! 

Enjoy!

This episode is brought to you in part by OfferingTree. When you’re a yoga teacher and you’re trying to build your digital presence it can be daunting.  First, you might need a website. There are a lot of great tools for building websites like Wordpress, Wix, and Squarespace.  Then you need a way to email your students.  Again there are tools for that like mail chimp and constant contact.  But that’s another account to pay for and a password to remember.  Then you need a way to schedule and register your students.  Again there are tools for that, but it’s another account to create and pay for and another password to remember.  Oh wait, how do I integrate my scheduling tool with my website... Arghhhh! Instead of putting all of this stuff off for another day because it’s too daunting, let me tell you about a better way.  OfferingTree set out to make creating your digital presence fun, easy and affordable. With one account you can create a website in minutes that has your schedule built right in.  They also have email marketing tools to collect email addresses, send newsletters and automated emails to your subscribers. It all works seamlessly together with one account and one subscription.  To learn more about what OfferingTree can do for your digital presence visit offeringtree.com/mbom.  OfferingTree has been supporting MBOM for close to a year now and I not only love the product, but I also love the people! OfferingTree is providing special pricing for MBOM listeners so be sure to visit offeringtree.com/mbom to receive the discount.

The FavYogis app is back with new features for teachers that let you create and manage your own private classes while making payment and registration a breeze.

Do you have regular private clients? Make life easier with AUTO-PAY. Forget about remembering to Venmo. Use auto-pay to enable repeat payments and keep calendars in sync with classes. Google Calendar integration automatically updates teacher and student classes when you make changes

It's STILL just your yoga; teachers add classes, students add teachers, and teachers and students stay connected.

Find FavYogis on your app store and use code MBOM.

Punchpass has everything you need & nothing you don’t at a price you can afford.  Their software is simple, yet powerful.  Efficient and easy to use. The team at Punchpass knows what it's like to run a small business like yours...because they are a small business too!  Punchpass understands your challenges, and they take pride in delivering great service. When you're with Punchpass, you are not alone.  They lift you up and support the connections you have with your client community.  They listen, they care, and they're here to support you. So if you're looking for support from easy-to-use software with great people behind it, visit punchpass.com/mbom to try Punchpass free for 2 weeks.

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